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3Ecoaching Second module
...To brick is the name of the second module
Back to basics is this module keyword

...to brick module entrepreneur spirit oriented
4 different topic types
Coaches' crucial role
E-company running
"P topic"
"B topic"
"H topic"
"C topic"

Entrepreneurship relies on a bunch of proved techniques and skills.
They are studied during this "...to brick" module.

The way to study is again entrepreneur spirit oriented.
Each participant has several topics to deal with.
Topic choice is free.
Participants work alone first, finding relevant information by themselves.
Resources are up to each participant to use: the Internet, University library, books, experts, other fellows,...
Each participant has a report to prepare.
The personal coach is at hand for any help during both the finding and reporting process.
The whole team discusses the report during a meeting with the general coach.
Final conclusions are build together.
The data is added to the 3Ecoaching entrepreneurship data
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There are 4 different topic types
- P topics: personal entrepreneurs skills.
- B topics: general business techniques.
- H topics: individual entrepreneur inquiries.
- C topics: company inquiries.
Each participant reports about 4 topics, one of each type.
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Coaches' crucial role:
Coaches are experimented entrepreneurs.
They are particularly aware to build positive experience about success stories.
More important they use also many failure stories from which a lot is to be learnt.
Do and don't lists are carefully built all along this "to brick" module.

P and B topics are more classic learning oriented.
Informal learning comes more from topics H or C. For entrepreneurship this kind of informal learning is very important.
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"P topic" personal entrepreneurs skills

- How to make a good… paper, presentation, email, FAQ…
- How to drive a successful… phone call, meeting, presentation…
- How to select a successful business model
- How to display an attractive business plan
- How to build strong human relationships
- ... how to...
- Entrepreneurial motivation... risks and profits
- Entrepreneurial qualities...
- Entrepreneur personal life...
- ...

This is only a short list. Each participant chooses freely one topic among the list.
This is an open list. Proposal of a non-listed topic is warmly welcomed.

Any member of a 3Ecoaching specific work team may not choose some topics.
Never mind. Other participants before or elsewhere... has already reported these topics in 3Ecoaching database.
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"B topic" general business techniques.
- General business rules and understandings...
- companies birth, life and death... bureaucracy burden, costs
- customers, suppliers, employees, taxes...
- freight, customs, insurances,...
- stock exchanges
- company administration: managers, directors, board, and general assemblies...
- Business techniques
- marketing, customer relation management,...
- accounting, finance, production,...
- Business general environment, Legal business environment, Local culture habits
-...

This is only a short list.
This list is to be multiplied by every specific region or country someone is interested in.
Lets take for example the legal issues of a new company creation...
one topic is "how to create a company in the US"
an other topic is "how to create a company in the UK"
... and so on... for each topic and for each region or country...

Each participant chooses freely one topic among the list.
This is an open list. Proposal of a non-listed topic is warmly welcomed.

Any member of a 3Ecoaching specific work team may not choose some topic.
Never mind. Other participants before or elsewhere... has already reported these topics in the 3Ecoaching database.
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"H topic" individual entrepreneur inquiries
- John Armstrong - Marc Andersen - Paul Allen - Jeff Bezos - Steve Jobs
- Warren Buffett - Baron Bic - Jean Yves Messier - Berlusconi - Michael Schumacher
- Jacques Calvet - Jurgen Schrempf - Lee Iacocca - Arnaud - Paul Chambers
- Eduardo De Bono - Mikael Dell - Serge Tchuruk - Meg Whitman
- Alan Greenspan - Jack Welch - Andy Grove - Bill Gates - Bob Galvin
- Ann Winblad - Branson - Mac Cormak - De Benedetti
-...

This is only a short list.
Each participant chooses freely one individual
to make a report about his life, successes and failures.

This is an open list. Proposal of a non-listed individual is warmly welcomed.
The entrepreneur chosen can be famous or not, alive or dead, successful or having failed.
When one participant succeeds in getting a direct contact with the entrepreneur he is searching, that's a great bonus for the whole group. It happens more often than expected.
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"C topic" companies inquiries
- Allen ventures - Amazon - AOL - Apple - Ariba - Berkshire Hataway - BIC
- British Airways - Chrysler - Cisco - Daimler - Debeers - Dell - Easy Jet
- Ryan Air - Ebay - Enron - the FED - General Electric - Hewlett Packard
- IBM - Intel - Microsoft - Motorola - Nestlé - Nokia - Oracle - SAP
- Shell - Siebel - Sun - Virgin - Coca Cola - Pepsi Cola - Yahoo - Zara
-...
- 1750's tulips, 1890's railways, 1920's radio,...
-...

This is only a short list.
Each participant chooses freely one company to make a report
about its organization, successes and failures, strengths and weaknesses.
Instead of a company a participant can choose to address a specific market.
Only one exception... a participant cannot choose an individual and the company in which this same individual is or has been part of...

This is an open list. Proposal of a non-listed company is warmly welcomed.
The company chosen can be famous or not, big or small, present or past, successful or having failed.

When one participant succeeds in getting a direct contact with the company staff it is a great bonus for the whole group.
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E-company running
During the whole "to brick" module each participant still has to run his E-company.
It gives him more time to fulfill his own experience.
It also gives time to each personal coach to drive each participant again and again back to basics.
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As described this program is the standard one.
You have special needs,
You face particular local conditions,
Ask Alison TOwsend@ 3Ecoaching to customize a special program for you:
mailto:alisontowsend@aspm.net


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Last updated July 2003